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Complete Digital Marketing Course

16

Lessons

16

DIGITAL RESOURCES

ALL

Skill Level

120H

Duration

English

Language

Overview

Holistic learning about digital marketing concepts, practical implementation of the concepts and real time campaign results involving real time money.

Here is the course outline.

  • Introduction to Digital Marketing
  • Market Research
  • Setting up a Website using WordPress
  • Email Marketing
  • Copywriting
  • SEO
  • Youtube Marketing
  • Facebook Marketing
  • Twitter Marketing
  • Google Ads with certification
  • Google Analytics
  • Instagram marketing
  • LinkedIn Marketing
  • Facebook Ads

Completing this course will help you:

  • Learn in-depth concepts of digital marketing
  • Gain Complete knowledge on aspects from Introduction of Digital Marketing to Paid Marketing
  • Optimization of Paid Campaigns to get better ROI
  • Course Completion Certificate and Placement Assistance

Who is the course for?

This course can be availed by anyone who wants to start his journey of digital marketing. This course aims at making you a pro in digital marketing and make you job ready

Learning Path

  1. Demystifying Digital Marketing
  2. Evolution of Digital Marketing
  3. Introduction to Digital Marketing Tools
  1. How to find an Audience?
  2. How to get responses for your survey
  3. How to analyse your survey?
  4. Feedback on Survey
  1. HTML VS WordPress.com VS WordPress.ORG vs WIX
  2. How to obtain a domain?
  3. WordPress Installation
  4. How to verify WHO IS Information?
  5. How to choose correct WordPress Theme
  6. How to obtain a premium wordpress theme?
  7. How to add a premium wordpress theme?
  8. How to add pages, post, menus, widgets
  9. Improve WordPress with Security Plugins
  1. Why Email Marketing?
  2. MailChimp Account Set up
  3. Add Options and popups on Website for free
  4. Collect Emails without a website
  5. Create an email campaign
  6. Write Catchy Subject Lines
  7. Email Marketing Analytics
  1. What is copywriting?
  2. AIDA Formula
  3. 11 Tips for writing magnetic headlines
  4. How to flip features into benefits?
  5. Tips to create irresisitable CTA
  1. Introduction to Google Analytics
  2. Google Analytics Account Setup
  3. Installing Tracking Code
  4. Adding filters to remove internal traffic
  5. Navigating google analytics
  6. Reporting tools for google analytics
  7. Analyze real time, Audience, Acquisition, Behaviour reports
  8. Creating campaign and Tagging them
  9. Configure goals
  10. Setup custom alerts
  1. Introduction to Copywriting
  2. What is copywriting?
  3. Write catchy headlines
  4. Explain AIDA Concept
  1. Introduction to SEO
  2. An overview of SEO
  3. 5 SEO metrics to measure performance
  4. How to SEO optimise your homepage?
  5. Verify business in Google Search Console
  6. Improve website speed 
  7. How to take Google mobile-friendly test?
  8. Keyword research & strategy
  9. Brainstorm 1000 keywords and ideas
  10. How to narrow down keywords using google keyword planner?
  11. How to assess keywords and choose target keywords?
  12. Write title tags that search engine loves
  13. Improve CTR writing a google meta description
  14. Image SEO
  15. Content optimisation
  16. Types of backlinks
  17. How to get backlinks?
  18. Maximise links  for your SEO Campaigns
  19. Content creation for autolinking
  20. How to leverage high valued websites?
  21. Posterboy Formula for gaining links
  22. Local SEO
  1. Youtube Marketing Overview
  2. Youtube Strategy
  3. Find Ideas for Videos with competitor analysis
  4. Find Ideas for Videos with keyword research
  5. Account Setup
  6. Youtube Account Optimisation
  7. Youtube Banner Creation
  8. Youtube Tags
  9. Youtube SEO
  10. Youtube Cards
  11. Importance of Comments
  12. Youtube Monetisation Guidelines
  13. Youtube VIDLQ Tool
  14. Youtube Ads
  15. Youtube Analytics
  1. Why Facebook marketing?
  2. Facebook page setup
  3. FB Aesthetics Optimisation
  4. Write content for FB page
  5. What to Post?
  6. Tactics to get FB Likes
  7. The secret way to get FB Likes
  8. Boost FB Likes
  9. FB Groups
  10. FB Competitions
  11. Use FB Live
  12. FB Comments and Reviews
  13. FB Insights
  14. Manage Multiple FB Pages
  1. Twitter Profile Setup
  2. Accounts to follow
  3. Profile Optimisation
  4. Twitter Features
  5. What to Post?
  6. Followers
  7. Hashtags
  8. Polls
  9. Pinned Tweets
  10. Customer Acquisition
  11. Twitter @Mention Influencers
  12. Twitter on your website
  13. Twitter analytics
  1. Introduction to Google ADS
  2. Why Google Ads and How does it works?
  3. Analyze your ppc competition
  4. Google AD Account setup
  5. Select the right campaign type
  6. Bidding strategy
  7. Targeting the Right Audience and Advanced Campaign Setting
  8. How to choose profitable keywords?
  9. Campaign creation
  10. Advanced Setting
  11. Ad group creation
  12. Choose profitable keywords
  13. Adding Keywords to Ad Groups
  14. AD copywriting
  15. Setting up billing and payment
  16. Setting up conversion
  17. Analyzing real AD Account
  18. Google ADS Fundamental Mock test
    1. Google AD Certification Exam
  1. Google Analytics Overview
  2. Google Analytics Demo Account
  3. How to Set Up Google Analytics & Install the Tracking Code On Your Website
  4. How Google Analytics Wor ks
  5. How to Add Backup Views
  6. How to Add Filters to Reporting Views
  7. How to Set Up Goals in Google Analytics
  8. How to Set Up Ecommerce Tracking in Google Analytics
  9. Main Tools for Analysis
  10. How to Analyse Real Time Reports
  11. How to Analyze Audience Reports
  12. How to Analyze Acquisition Reports
  13. How to Analyze Behaviour Reports
  14. How to Analyse with Segments
  15. How to Track Marketing Campaigns with Campaign Tagging
  16. Campaign Tagging Example
  17. How to Use Benchmarking Reports to Grow a Business
  18. How to Set Up Custom Dashboards for In-Depth Analysis
  19. How to Set Up Event Tracking in Google Analytics
  20. How to Set Up Custom Alerts For Traffic Spikes/Drops
  21. How to Remove Spam Traffic from Google Analytics
  22. Use Machine Learning to Understand Your Data (Analytics Intelligence)
  23. How to Manage Multiple Google Analytics Accounts
  24. How to Link Google Adwords to Google Analytics
  1. Instagram Account Setup
  2. Follow These Instagram Accounts
  3. Instagram Profile Image
  4. Instagram Bio
  5. Instagram Content Creation
  6. Instagram Reposting
  7. Instagram Followers Hack
  8. Instagram Hashtags
  9. Instagram Stories
  10. Instagram Followers Tool (Free)
  11. Instagram @Mention Influencers
  12. Instagram Spam
  13. Instagram Analytics
  14. Shopping on Instagram (New Feature)
  1. Linkedin Account Setup & Optimisation
  2. Linkedin Connections Hack
  3. Linkedin InMail Hacker
  4. Linkedin Viral Posts
  5. Linkedin Blog Traffic
  6. Linkedin Groups
  7. Linkedin Company Page Setup
  1. 7 Keys to Facebook Advertising Success
  2. Facebook Success Stories
  3. How to Set Up An Advertising Account
  4. Boost Posts vs. Ads Create Tool vs. Power Editor
  5. Key Ad Policies (Facebook & Instagram)
  6. Facebook Ad Structure
  7. Create Your First Ad – Choose a Campaign Objective
  8. Targeting by Location & Demographics
  9. Targeting By Interests
  10. Targeting By Behaviours & Connection
  11. Ad Placements
  12. Budgets
  13. Ad Creative
  14. Tips to Write a Winning Ad
  15. Place Ad Order
  16. Key Advertising Terms
  17. Ad Reporting
  18. How to View Your Billing Summary
  19. Facebook Pixel
  20. How to Install the Facebook Pixel for Apps
  21. Website Custom Audiences
  22. Email List Custom Audience
  23. Page Engagement Custom Audiences
  24. Video Views Custom Audience
  25. Lookalike Audiences
  26. Page Likes With Custom Audiences
  27. Video Ads
  28. Lead Ads
  29. Instagram Ads
  30. Dynamic Ads For Ecommerce
  31. Collection Ads for Ecommerce
  32. Canvas Ads
  33. Offer Claim Ads
  34. Local Awareness Ads
  35. Event Response Ads
  36. Power Editor
  37. Easy Split Testing with Power Editor
  38. Bulk Manage with Power Editor
  39. Business Manager
  40. Solved: Do I need to use Business Manager?
  41. Business Manager – Roles & Permissions
  42. Custom Conversions and Standard Events

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