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One day crash course on digital marketing

5

Lessons

5

pdf resources

Beginner

Skill Level

5h

Duration

English

Language

Holistic learning about digital marketing concepts and gain first level knowledge of digital marketing concepts and understand the basics of this field.

Completing this course will help you:

  • Make you read for the second level of digital marketing course
  • Know the common terms used in digital marketing
  • Where to advertise (Platform) and when
  • A Beginner Completion Certificate

Who is the course for?

This course is for absolute beginner and is not from a digital marketing background and wants to take up digital marketing as a career and wants to know if he can do well in it.

Learning Path

  • Demystifying Digital Marketing
  • Evolution of Digital Marketing
  • Introduction to Digital Marketing Tools
  1. Introduction to SEO
  2. An overview of SEO
  3. 5 SEO metrics to measure performance
  1. Why Facebook marketing?
  2. Facebook page setup
  3. FB Aesthetics Optimisation
  1. Introduction to Google ADS
  2. Why Google Ads and How does it works?
  3. Analyze your ppc competition
  4. Google AD Account setup
  5. Select the right campaign type
  1. Google Analytics Overview
  2. Google Analytics Demo Account
  3. How to Set Up Google Analytics & Install the Tracking Code On Your Website
  4. How Google Analytics Works?

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